Beauty of Joseon blends traditional Korean herbal wisdom with modern skincare science to create gentle, effective formulations that honor both skin and heritage. Rooted in the teachings of the Gyuhap Chongseo, a Joseon Dynasty-era encyclopedia written by female scholar Yi Bingheogak, Beauty of Joseon reimagines centuries-old self-care rituals for today’s routines. Their philosophy centers on Hanbang, traditional Korean medicine based on therapeutic herbs like ginseng, rice, green tea, and red bean, clinically paired with modern actives such as niacinamide and propolis to deliver visible results with minimal irritation. From the viral Relief Sun to the Glow Deep Serum, Beauty of Joseon invites users to experience skincare as a ritual of nourishment, balance, and cultural connection.
